Ep. 19. The hype of personal branding

by | Jul 26, 2023 | Podcast, Uncategorized, Visibility Capacity (podcast)


I met with Geraldine Huybrechts to have a podcast recording about “The hype of personal branding”. But this talk turned out to be a true embodiment for what we were literally talking there on the spot: “let’s just create conversational environments for us to connect”.

2 more people joined us and we continued to have a great chat about the topic with 4 of us.

Geraldine writes and shares about ‘humanizing’ marketing & entrepreneurship. It is called Pure Presence, a global term for conscious personal branding & visibility. It is about your energy and how you translate your gift in a clear way.

We went into great deal of topics:
1. Personal marketing trends right now and what is off with them.
2. Expert status and why this is not good for everyone.
3. The good and the bad side selling on emotions.
4. Selling certainty in the uncertain times.
5. Fake it till you make it approach.
6. Fear and urgency based marketing.
7. Why is beneficial to keep people in the “teenager” state in business world.
8. Empowering marketing approach versus convincing, authority marketing.
9. Importance of conversational environments and Discovery calls.
10. Nuances of individualised marketing approached based on Human Design profiles.
11. Visibility trauma.

If you would like to rewire business strategies and ground them with more softness, join me on Sacred Sales Voice Program

Recent mentioned podcast episode with Karina “When Nervous System meets Human Design“.  

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Architect of New Business Paradigm

I support your capacity to build the business you want with ease, joy and flow.

Inner work is probably one of the most challenging works you will ever do in your life but it’s the most rewarding one. My professional life journey contains certified psychology degrees and about 18 years’ professional experience in talent development, building businesses, and various Human Resources positions. In all of these capacities, my favorite work has always been having powerful conversations that help people go deeper, connect with their truth, challenge their perspectives and unleash their innate potential.

Because if you are not being who you are, who are you being?

I share insights and discoveries from my own journeys but as well from people I support and help to grow. I hope you enjoy this “Caffeine for Soul” blog and it gives you some food for thought.

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