What is your relationship with money? What is your business strategy on pricing and exchange? What is your money capacity?
Before we dive into strategies, let’s start with what money capacity is.
Money capacity is not only your ability to earn money & pay expenses. It’s also how you hold, receive & manage money and money energy. And that depends how you build relationship with money, how you are respecting money, and how you trust yourself with money.
Money capacity is not knowing different money strategies, tools or simply setting prices. You need to go deeper. You need to build strong inner foundations where the money could be allowed, land and meet you.
Money capacity is very profound work which fundamentally takes you in deepening your boundaries, nervous system and relational capacity. As you begin to clean up and tie up your energy leaks. As you learn to say NO, so you could say full-hearted YES.
Money capacity is to recognize and embody what is harmonious & aligned exchange for you. When you choose strategies where you fully include yourself and the other instead of martyring yourself.
Money capacity work deeply impacts our business, social and client interactions, and it profoundly shifts when our personal money patterns, baggage & limitations are no longer coded in our frequency, in the way we show up, make decisions, and share our offers.
Money capacity lies in the ability to open your heart, step out from your unworthiness and step into the trust that there is a place for you, your voice and your gifts in the world.
Join my first money capacity masterclass “Different Money strategies” where I will share my personal journey, embodiment process & needed capacity to set your business model and work with different money strategies (donation, sliding scale, fixed prices & crypto).
And when I did that, I was invited to slow down even more… To honour my body, my energy, my process and accept all the little steps in between…
A lot of big dreams, projects, ideas, forms are circling in my field, some of them have a lot of elements ready and just waiting for me to show up.
BUT my body is NOT ready! So, I am learning slowly to fall in love with slowness…
To honour only embodied actions, respecting more & with clearer boundaries who/what has access to my energy and accepting that I am ready when I am… Not sooner or later. Letting go the rush and being ok with that. I am dropping all the expectations, all suppose to do and honoring body and building business process capacity as it is.
I am leaning deeper and deeper in that surrender of receiving paradigm.
I let life to nurture me, to fill my cup instead of trying to control and do it all myself. And the more I trust that universe has my back, that all my desires can be met, more I receive! And even more – I receive more effortlessly and easefully. It just comes in the most magnetic and miraculous ways (including the clients). Life will always ask for your precious energy!
So, I am inviting you today into my caving hermit reflections space with me too:
How you would behave if you would really know that you will be successful?
Who would you be if you know your desires and needs will be met for sure?
What would you do if you know it is guaranteed you will build the business you want?
How that touches you? Can you allow that though and feeling?
Business in new business paradigm is not you going to work, earning some money and paying bills, so you could go on vacation and rest from it. That’s self abuse. It’s not a place where you shut down some parts of you and leave your emotions, triggers, heart and vulnerability behind closed door.
Business in new business paradigm is an extension and expression of who you truly are, all of you! Watered by your sacred unique energy, stamped by your soul signature and nurtured by your heart care & desires.
Entrepreneurship in new business paradigm is not where you can hide, harm or abuse yourself or others anymore… That’s the old business paradigm which is collapsing. We all are invited to step up and build business from a different place. Actually, I believe a new business paradigm will be the main layout for our new world: in it’s new structures, systems, the way we relate, exchange, express ourselves and show up in the world.
Success in new business paradigm is also not only about what you DO, how much you earn, how many followers you have. Essentially, it’s about how your show up, it’s your way of being and the energy you create everything from that fundamentally matters and makes you magnetically and effortlessly successful.
Entrepreneurship in new business paradigm actually can be strongly soul awakening journey and invitation to drop your armours, claim your power, your own leadership, self worth, your genius, creativity, joy and respect for your gifts.
And that’s why your capacity work is a paramount and bedrock for building the new business paradigm despite the business you are in or creating. That’s why coaching business is thriving and it is one of the most growing sector for years now.
So what is the capacity work?
Capacity in the entrepreneurship is your ability to hold more of everything: yourself, your energy, your shadows, your desires, your gifts, your creativity, your leadership, your clients and your structures.
Capacity in the entrepreneurship is your relational capacity to balance your own needs and needs of your business growth, it’s ability to build bonds and hold your clients, their needs & their depth. It’s redefining your energy, relationship and intimacy with money. It’s the financial ability to receive, hold and manage money from the place of inner abundance, respect, joy & integrity.
Capacity in the entrepreneurship is your ability to process all experiences & transmute your growth edges to expansion. It’s a capacity to regulate your nervous system towards a bigger flexibility of holding both ends & all spectrum that’s available to you: pleasure, ease, safety, peace AND pain, contraction, limits & triggers.
Conscious entrepreneurship in the new business paradigm is about capacity to embody, handle & hold ourselves, our innate authentic nature, our leadership, the desires we want to welcome in, the vision of the world and the life that we want to LIVE.
Do you notice in your surroundings how totally new business, social, technological, economical, and financial paradigms are rising? And do you notice how old systems are having a harder and harder time keeping up? Do you witness in your daily life already how some online platforms have increased level of various errors; how credit cards have all kinds of functioning issues; how control, rules, and terms are getting stricter; how prices are going up hand in hand with offering sometimes less value for it than before?
Well, I do notice that in my life. I will not elaborate on my reasons why (it’s not the purpose of this blog) but I believe FIAT infrastructure raises a lot of gloomy concerns for the future. Also, have you thought about what would you do if one day, you suddenly can’t access your bank account or use your card? As we saw in recent events in some countries, bank accounts, cash flow, and payments could be so easily blocked or access restricted to simple citizens or businesses.
You can close your eyes and may say: “but it didn’t happen to me, it’s far, it’s in another country…”. Well, let me tell you: “if it happened somewhere, it may easily knock on your door tomorrow”. And to put it in an even more confronting perspective: “the way our banking system and money governance is set translates into you not really owning your money because the bank does!
My aim with this article is very practical. It’s tailored to people who already know they want to set up your crypto portfolio, but just keep postponing because they feel overwhelmed by the information on the internet, don’t know where to start and how to address that “elephant in the room”. I would love to save you a huge research time and give you a super-simplified basic structure, and vocabulary. So, you could have a trampoline to start and have a manual of consolidated information in one place to build from there yourself.
Also, important to mention that I am not a financial adviser or cryptocurrency expert. I share the information which I collected and translated through me from my own research, experience, and a few cryptocurrency experts’ consultations.
1. Let’s start from the beginning. What is a cryptocurrency, and how does it work?
I would recommend getting familiar with the psychology and foundational concept of this new financial paradigm if you didn’t do it yet. I list some helpful videos to start. It can still be a bit complicated if you are not a technical person, but try to grasp as much as you can. In all fairness, most people don’t know how our current FIAT financial system works either. And we are talking about a totally different concept from its core. Be kind to yourself and give yourself time. Also, allow yourself how deep you want to go in exploring it. Needless to say, it’s time to take ownership of this topic, it’s time to stop slavery, and it’s time to own your life.
It’s time to own your money!
Cryptocurrency explanation. A note: Not all Crypto-Currencies are meant to be used as a currency, there are other forms of blockchains or “crypto-currencies”, that were developed to do other functions than currency exchange such as Ethereum.
Explanation of the blockchain that cryptocurrency is built on and how it will change our economy?
Explanation of smart contracts (Ethereum, DeFi)
How Bitcoin and Cryptocurrencies are set up, and how do they actually work?
2. Why the setup of your security is key!
When the banks are taking care of your money, they take care of your security too. You don’t even think about it, but there are huge resources behind the scenes put into this. I know this a bit from the back end due to working in a cybersecurity company back in the day.
With cryptocurrency – you are your own bank, so you have to set up your security department yourself. I know it’s the extra thing you may not know about, but believe me, spending time on it and educating yourself will pay off in the future.
“Cyber attacks have been rated the fifth top-rated risk in 2020 and become the new norm across public and private sectors. This risky industry continues to grow in 2022 as IoT cyberattacks alone are expected to double by 2025. Plus, the World Economic Forum’s 2020 Global Risk Report states that the rate of detection (or prosecution) is as low as 0.05 percent in the U.S.” The source of this information and more about cybersecurity trends in 2022 you can find HERE.
Where to start?
Start with your everyday technology foundations if you didn’t do it yet: e-mail, enhanced password security, put 2FA (second-factor authentication) in place for your key matters, and leave all the companies which don’t have good security and privacy policies in place (de-google for example).
I would recommend to set up a separate e-mail address you only use for crypto currencies and don’t use anywhere else. If you do, you expose yourself to vulnerability and can be hacked easier.
Also take into account the device you are going online with. Make sure your device has an updated anti-virus, firewall
Another important point is with regards to internet connection, most people have wifi at home, however many times you are on the go or travelling, never use a public wifi to do any important crypto related activities. In case you must use a public wifi make sure to invest in a reliable VPN (usually the free ones are not that reliable).
3. Think about the security of your “seed phrase”.
But what is a “seed phrase”? It is a summary of a few keywords that you may hear in the videos above and what you will encounter while addressing cryptocurrency in daily transactions. These are alternative words are like an IBAN number is to a bank account.
Now let’s look at some of the most common terms for crypto:
Crypto tokens are a type of cryptocurrency that represents an asset or specific use and reside on their own blockchain.
A public key is to cryptocurrency like an IBAN is to a bank account: the address on which you can receive money on a blockchain.
The private key is what authorizes you to control funds attached to a public key and initiate transactions from that address. Don’t give your private key to anyone.
Public and private keys are always created in pairs.
A secret phrase is a human-readable master private key in the form of a sequence of words. It can contain an unlimited amount of public/private key pairs.
A seed phrase, seed recovery phrase, or backup seed phrase is a list of words that store all the information needed to recover cryptocurrency funds on-chain. Wallet software will typically generate a seed phrase and instruct the user to write it down on paper. If the user’s computer breaks or their hard drive becomes corrupted, they can download the same wallet software again and use the paper backup to get their bitcoins back.
Here is the article with some suggestions on how to keep your recovery seed safely. Write it down on paper, and maybe store it in a few safe places in your house. Never take a picture, store it on a computer or icloud. These things can easily be tracked and hacked.
The next step is where to buy and where to keep your cryptocurrency.
4. Choose the exchange platform (centralized crypto management).
Exchanges are centralized platforms where you can buy and sell crypto.
Those platforms can also hold crypto for you but it’s not the safest place to leave your crypto there. That’s why it is also called “online wallet”. If something happens to those companies, your crypto is gone too. But the advantage is, you can always reach their customer care for help.
Some exchanges have credit card options, which can be a handy bridge between fiat currency and the crypto world in times of transition when you still need a foot in the FIAT world. But remember, ALL credit cards are operated by only 2 companies – Mastercard and Visa (even maestro is MasterCard). Cards are the most centralized form of payment. Most likely, cards will not exist in the future.
Some popular and strong exchanges at the moment (there are many of them. You can do some research and choose upon your liking):
Crypto.com (Visa card option)
Nexo (offer card options)
Celsius network (offer card options)
Blockfi (offer card options)
Binance (Visa card option)
Kucoin Exchange ( for exotic tokens and no KYC)
FTX Pro (for exotic tokens, big launchpad)
5. Wallets (decentralized crypto management).
There are 3 big types of cryptocurrency wallets or in other words places where you keep your money safely:
online (exchange platforms which we covered in the paragraph above),
Each of these types of wallets has its own features, benefits, and shortcomings, and is thus going to be suitable for different types of people, too. Security-wise, paper wallets are seen as the best alternative, while convenience-wise, software and online ones should be your go-to options.
“Hot wallet” (apps)
A hot wallet is a cryptocurrency wallet that is always connected to the internet and a cryptocurrency network. “Hot wallets” are used to send and receive cryptocurrency, and they allow you to view how many tokens you have available to use. It’s good for day-to-day use.
A note: create a hot wallet on a second phone or an iPad without a sim card. Keep smaller amounts in your wallet, so you can trade or use it more easily than a hardware wallet.
Some recommended “hot wallets” (apps):
Trust Wallet (only on phone) — This allows you to stake several coins to earn interest.
Atomic Wallet (allows tokens)
Exodus Wallet (phone and laptop)
ZenGo (with a card, private key is your face ID)
Monolith (ETH decentralised wallet with card option, although ETH fees are high at the moment)
Muun (BTC only, supports lightning network (fast and cheap transactions in the BTC network)
Bluewallet (BTC only)
“Cold wallets” (hardware)
As opposed to that, “cold wallets” are hardware devices that store your cryptos offline. Safety-wise, “cold wallets” are considered the best option – since they are always offline, you don’t need to worry about some sort of hacker stealing all of your cryptocurrency assets.
Recommended keeping big savings!
Some reliable “cold wallets”:
Ledger Nano X and Ledger Nano S
TREZOR T and TREZOR One
Cool S Wallet
Some extra security recommendations here:
Make sure you buy your cold wallet directly from a reputable source, ideally the supplier. There’s no point in putting your crypto in a secure vault if someone else already has the keys.
Don’t transfer from your Ledger straight to someone else, send it first to an Exchange (so it gets a bit lost in the transaction) or to a hot wallet, swap to a different token
Or send it in a token that is not so traceable (Monero, Z-cash, Dash or a stable coin)
Connect it through Metamask to trade ERC-20 or BNB
How many cryptocurrencies are there? Well, according to data from Statista, there are currently more than 9,900 in existence. New tokens are popping up all the time – each with a different use case and back story.
When it comes to how many cryptocurrencies will survive, it’s worth remembering that there’s a rather extensive graveyard of digital assets that are no longer active. Others were later outed as scams.
But also there are very high frequency, stable coins that are growing and solving important solutions in the world. Nobody knows what will survive and not, this is where your free will and what you stand for come into place. In the end, it’s all about trust and which tokens collectively will decide to put their trust in as the future exchange.
Well, let’s start with this thought – the top listed coins are there for a reason. But even more importantly, check what they stand for, and what you want to support, what your intuition, body, and instincts are telling. It’s the beginning of a new financial era and with all beginnings, it can be a bit messy and overwhelming till it finds its solid ground.
7. Portfolio tools
You will notice some wallets and exchanges allow some cryptocurrencies but not others, and in the end, you may have a feeling that your cryptocurrencies are a little all over the place…
*Thisoverview is double-checked by cryptocurrency experts I know and trust.
If you find this information helpful, please buy me and my team a cup of coffee or send me some crypto when you set it up as a token of appreciation. I share all this for free because I deeply care that you are supported as much as possible in these times of huge foundational society changes.
Our life is a constant expansion, development, and progression process. And yet we don’t really know how to handle it properly or allow a full depth of the process cycle. I notice this is where a lot of my clients get stuck, but also where I fell down over and over again, sabotaging myself back into my smallness.
In this blog, I want to talk about it in more detail.
1. Breath in phase…
It’s a growing, expanding, rising stage. It’s where you step in your bigger version of yourself or your business. Expansion happens in your breath in! And it is beautiful, uplifting, exciting energy.
We live in a world that easily allures us into the addiction of this stage. We are encouraged to just breathe in… and in… and in… That’s how we are told success is built.
Last year was quite a huge and stretchy leap in my business and my personal life. I think all year was just one big breath in all the time. All areas of my life were affected!
More about it you can read inthis blog. Also, you can see some pictures of amazing Georgian nature. It literally steals my heart every day more…
2. But landing in your growth happens with breath out…
It’s an absolutely essential part of the process. We often tend to jump through it too fast and too soon due to our societal conditioning to be in the masculine “breath in” stage all the time…
It’s digestion time… It’s about giving proper time and space for all those changes to sink in. It’s unwinding, leaning in, receiving, surrendering, and recharging. And I realized, the bigger in-breath, the longer out-breath you need.
Slowing down like this can be quite scary to the body because it is not always comfortable. Shit comes up! Old doubts, stories, fears, wounds, coping strategies, etc. In other words, you will bump into the glass ceilings that were blocking you from the embodiment of that expansion in the first place.
I didn’t have the resources to give and had to pause my business. I took a sabbatical and for 6 months, I was asked very strongly to slow down and heal, release, integrate some parts that were left behind or needed more delicate attention, and space. I literally could go just as fast as the slowest parts of me were ready to.
And very importantly, I had to recalibrate my nervous system in safety, ease, and tenderness. Only this way, I could expand my capacity to receive, handle and hold more of new me, my new life, and what I want. Not with doing more…
3. And that weird twilight zone…
And then I reached that other funky stage. When I was ready to come out of my cave… but also not really…
Do you know that time in a day when it’s not clear is it a day or is it the evening already? That 15 min in a day of the twilight zone when you look in the sky and don’t know if it is light or is it dark already?
That grey area of your upgrade when you don’t fit in your old life shoes, but the new life is not firmly crafted yet either. When you are not old you anymore, but the new you didn’t clearly shape yet. Do you recognize it in your life?
This stage is also so damn uncomfortable and very sensitive. It requires a lot of patience, super self-love, and a lot of gentleness. I noticed if I rush this stage up and put myself out there too fast, I may get overwhelmed, attract unwanted energies and confuse myself even more. It’s like a baby learning to take the first steps with new upgraded you. You have to be extra kind, careful, supportive, and the biggest cheerleader of yourself.
My body was ready! And I came back with so much power that I keep surprising myself. And it also pours in everything I touch, I build, I create. It feels I have a capacity to hold the big new breath in and my next level up.
If you recently had huge expansions, let this blog be the invitation for you to allow slowing down, leaning in, and recharge. Let your nervous system recalibrate to safety. Let your body tell you what it needs and when it is ready. Your body knows, and there is so much wisdom you may miss if you don’t listen to it.
This is how you expand the capacity in your business growth. This is the work towards the success of YOU!
When I sat down to reflect my year 2021, I went blank. In the beginning, I got confused. Did anything significant happen? But after looking at the empty journal page for a while, I realized it happened so much that my brain simply didn’t know where to start… It was one of the most pivotal years of my life. I went deep to the core and made some fundamental shifts. Can’t believe it all happened just in 1 year.
Here are my top 3 highlights:
1. Fundamental abundance & money shifts.
This one was long coming but after years of shedding and experimenting, I finally redefined my relationship with it. This year is my most abundant year ever! I broke free from all debts, could take a sabbatical and what I am really proud of, I worked all full-year only on “appreciation base”. In other words, I didn’t work on fixed prices but case by vase decided the amount together with my client. It stretched me in many ways… That was such a huge mirror where I had to do more inner work, face my shadows, and had self-worth issues. In the end, I had to deal with the “upper-level limit” problem & working on donations taught me so much about self-worth, boundaries, and true care. Probably, I will share more about that journey in separate posts.
2.Deep dive within my heart and intimacy topics.
It was a year of my “heart operation”. I went to the core of my connection trauma, healthy and unhealthy attachment styles, my vulnerabilities, insecurities, sensitivities, and all the walls that defend it. It was endless immersion of intimacy with myself! It’s was really painful and the most rewarding journey. Due to that, all relationships were affected, with every single person. Some we had to split apart, with some the bond grew so much stronger, with others I had to reconnect from a different place… But every single connection was affected and refined from it’s core.
3. End of big cycle and move to Georgia (country, not the state).
It was a fundamental clean-up and let go. The big cycle of my life ended. I gave up all clothes, reviewed all providers and where I contribute money, change my name officially, reorganized 10 years of pictures, cleaned my computer, and even sold my beloved apartment (my home I built in the last 5 years). I thanked it and let it go… I packed my life in 2.5 luggage and I jumped into the unknown.
Don’t get me wrong, I had many moments like “what the fuck are you doing, Elaira?” and at times it was way too many changes at once. And it took all of me. I even had to take a sabatical and pause my business for months. But the impulse was so strong. It’s like I was on a wave and couldn’t do anything else but take a breath and ride it.
But I entered 2022 with so much inner peace, joy, my soul family, and amazing Georgian nature. Isn’t that what I was dreaming for so long and deep down knew it was possible?… It feels I am not opening a new chapter of my life but starting a totally new book. …
One day during one of my business trips, I woke up at the super luxurious hotel in Spain. I reached out to press the button near my bed, and curtains opened up to show me a splendid ocean view. My eyes got wide open when this magnificent harbor panorama was slowly revealing itself through the wide to the floor window in this extremely elegant 21st-floor suite.
It was breathtaking, and I didn’t even have to get up from a bed to arrange this treat.
“What a way to wake up?” I thought to myself.
“I guess this is it? I reached the point of my true success and accomplishment. I own a cozy apartment in the city center of Amsterdam, I have a high position and well-paid job, I am traveling to all those amazing and luxurious places, and they are preparing me for promotion…”
But before I could go further on that train of thoughts, my body hit me with the harsh reality:
“And yet, you constantly are so tired and on the verge of burnout…”
Indeed, I was so exhausted, I could hardly get up. All I was longing just to rest and sleep more. My body felt sour, and what seemed the worst, I simply couldn’t take that awesomeness around me in. My senses were so numbed and overstimulated that I couldn’t enjoy or feel anything. And even worse, I didn’t have time even for this internal dialogue to end. I had to rush for a business meeting starting at 8.30am.
And that’s how all my energy shifted towards forcing my body to move and pushing down all those screams from the body on top of the pile called “I don’t have time to listen to you now”.
And that’s it.
That’s how happened my 5 minutes glory of the dream I was working so insanely hard towards all my life…
Picture from my personal archives which I took from the place.
I remember vividly preparing myself for a meeting, brushing my hair and staring at my pale face in the mirror. The sadness of my heart was connecting with me through the almost crying eyes. It was desperately grabbing the momentum again, so it shouted:
“Do you realize? This is so fundamentally wrong? You’ve been so lied to. You did all that people told you about “great happiness” and “success” regarding climbing the career ladders, and you’ve never felt so dead, numb, and disconnected from inside.”
I will never forget this moment because it was a pivotal moment of my life, leading to many radical changes after…
I quit a decade-built successful corporate career. I changed my first name to Elaira (because why not to be who you want to be), and I promised myself to live my fullest humanly possible potential. I didn’t know what that was, but I felt there must be more to life. I just knew it can’t be it… I couldn’t imagine it from where I was; I didn’t have many role models either. So, I decided to be my own role model and walk the path less walked. I committed to doing whatever it takes, as long as it takes, no matter the cost, even if I die…
And my oh my, it was a roller coaster, to say the least, and through several years now I died tons of times inside or better to say, “those false identities I built through years.” But I kept pushing through! I kept choosing myself in the best ability I knew moment by moment while breaking structures, concepts, beliefs, and status quo around me and in me. I gave space and listened to all those pains and emotions, I ignored and pushed down in my body. More space I have, more even my ancestor’s pains started purging through.
I had to surrender to uncertainty because it was the only way. I could vaguely imagine the future, and at times I had no clue what to do or where I was going. Often I had to choose my truth stubbornly despite all the odds. I did tons of mis-takes and tried again, tried differently. Out of all, losing people probably was the hardest part. It was not an easy journey… But somewhere deep inside, I just knew it’s the right way and step by step, day by day I got to where I am now. And by far, I know it’s not the end, feels just the beginning…
And it led me to so much grounded calmness and inner peace (was new feeling to me). Also, truer love, the joy of creating, more authentic and deeper connections, my own business with exciting ideas, more genuine self-expression, and effortless flow of energy of life.
My heart feels softer, my body feels lighter, my senses start to feel the stuff I never picked up before, my intuition got insanely strong, my connection with nature never felt so alive and profound. My days feel more fulfilling, and my essence feels an incredibly liberating sense of freedom like never before.
I feel deeply in love with life, my body, myself, nature, the world, the people, and the simple things around me.
I do less nowadays, but I feel much more. And I must say, I never felt alive like I am today. I have beautiful dreams for the future and I am building my life with so much kindness, love, respect and grace, treating it like a sanctuary…
Nobody told me success could feel this way, so I had to go into the wild and discover it for myself… And if that is not a success, I don’t know what is…But hey, as I said, somewhere deep inside, it feels just a juicy beginning and I’m just scratching the surface for what is humanly possible.
I would love to end up my sharing with a beautiful Jeff Foster poem where he summarizes my own journey really well.
How I became a Warrior
Once, I ran from fear so fear controlled me. Until I learned to hold fear like a newborn. Listen to it, but not give in. Honour it, but not worship it. Fear could not stop me anymore. I walked with courage into the storm. I still have fear, but it does not have me.
Once, I was ashamed of who I was. I invited shame into my heart. I let it burn. It told me, “I am only trying to protect your vulnerability”. I thanked shame dearly, and stepped into life anyway, unashamed, with shame as a lover.
Once, I had great sadness buried deep inside. I invited it to come out and play. I wept oceans. My tear ducts ran dry. And I found joy right there. Right at the core of my sorrow. It was heartbreak that taught me how to love.
Once, I had anxiety. A mind that wouldn’t stop. Thoughts that wouldn’t be silent. So I stopped trying to silence them. And I dropped out of the mind, and into the Earth. Into the mud. Where I was held strong like a tree, unshakeable, safe.
Once, anger burned in the depths. I called anger into the light of myself. I felt its shocking power. I let my heart pound and my blood boil. Listened to it, finally. And it screamed, “Respect yourself fiercely now!”. “Speak your truth with passion!”. “Say no when you mean no!”. “Walk your path with courage!”. “Let no one speak for you!” Anger became an honest friend. A truthful guide. A beautiful wild child.
When you start your own business, what are the first things you decide to do? Probably hire someone to make your logo, your website, business strategy & goals? Maybe ask someone to help with some marketing funnel, some sales strategy?
If you think that direction, maybe stop for a second and hear me out!
In my experience, this is the first most significant mistake that I notice with starting entrepreneurs – too much focus on the business goals and strategies while jumping through some more critical steps. And I do get the excitement of creating, getting out there, making it real. You were dreaming about it long; you are ready. And I fully celebrate and encourage that! And you know what, I’ve been there myself, and I failed miserably making that same mistake too. That is part of the entrepreneurship package – trial and error, doing and improving.
So, let’s not rush buying other people’s sales, marketing, purpose, and money strategies just yet. A note to emphasize – all kinds of external stuff! Let’s make sure this action comes from the right place first.
Don’t get me wrong. Nothing is wrong with the goals and strategies themselves. But there are even a few reasons why it may not work. Let me share my observations and learning.
1. They often disconnect you from your embodiment in a presence.
Firstly, they often disconnect you from what is here and now while putting too far away in the future and disconnecting you from taking in life through your body and senses.
I notice how people start to miss details around, what is in front of their nose, what life is inviting them towards because their minds are so set in stone towards a goal that may not even be their authentic soul voice.
I had a client who was stuck in structuring her products on the website and creating a business strategy. She was so blocked that she missed even a few customers knocking on the door with the clarity of service they needed from her. She disconnected and locked herself up in the “mind tower” so much that she practically forgot to explore what is already happening in her world. When she realized and shifted the focus to what her business was all about – the clients and their needs – her business and client base accelerated at great speed. Her strategy and how to structure products on the website unfolded itself in clarity without working hard on it.
2. What works for others, may not work for you.
Secondly, strategies and plans are great, but what worked for others may not work for you. Isn’t it the time where we finally stop living that conditioning “one size fits all” and continue asking people to tell us what to do? It never worked for me. How about you? Aren’t you even starting your own business because you are a bit tired of others telling you what to do?
The Human Design tool can be a great starting point to understand how you are wired innately. How you relate to the world, how you manifest, manage your energy, and how to make decisions. What are your innate gifts, how to do marketing your way, areas to delegate or make a profit, etc? It can be quite eye-opening and save a lot of time and money trying all those strategies out there blindly. If you are not familiar with Human design, you can read more about it here.
3. It’s actually about your capacity, not a strategy.
All those strategies and even working on them harder are doomed to fail if you don’t work on your capacity to receive, hold and handle your vision, growth, and expansion. You have to look and shed what is holding you back and expand your ability to contain more of what you dream of. That’s what people don’t talk about so much and it is one of the most overlooked things in building business. But that’s one of the most essential ingredients for your leveling up successively and consistently.
Let’s take an example that you may have heard. The person won a million euros in a lottery and a few years later is completely broke. Why? What happened? Because this person has patterns that sabotage the financial abundance, and no matter how much money comes in, they will recreate life back to poverty. Those are real-life stories that happen over and over again. No matter how objectively brilliant that method or strategy is, it will collapse sooner or later because it doesn’t have a firm foundation to stand on for the person who tries to implement it.
That’s where the real focus should be first – expanding your ability and container to embody your business’s real potential. In other words, go through all the areas and notice where your blockages are. Widen your competency to receive and handle your financial success, claiming your gifts, new identity, direction, having clear boundaries, sustaining strong embodiment, unlocking your capacity for visibility, creating your life and support structure that enables you to grow.
Those things always go deep, and it may take more time than you may anticipate at first, but that’s your sustainable business foundation for success, growth, and actually the fastest track for long-term victory. Consequently, you can build any business strategies or goals firmer, or it will emerge organically.
What you create comes from you. You are your business despite what business you do! And that’s the best strategy you can invest as you start putting yourself out there. It will pay off tons.
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Are you searching for Human Design Consultant/Analyst but don’t know which one to choose?
Well, there are 2 types according to my investigation. None of them are better or worse. It’s more what works for you and what do you need. So, there are:
CLASSIC ONES that follow the raw teaching and use the language of the founder Ra Uru Hu. Their aim is to transmute the knowledge and language by quoting direct source so it stays original. If that feels close to the heart, you can go to:
Jovian Archive (founded by Human Design father Ra Uru Hu and his family in 1999. You can find a long list of people to choose from including the original founder Ra Uru Hu recordings).
MODERN ONES embody the material and aim to translate it through them and their own gifts. The purpose is to bring that information in an authentic form that people understand and relate to. For this, here are some examples, just to name a few:
Jenna Zoe . She became a world-leading expert in modern Human Design. I really love her way of teaching and translating. She has a lot of nice online tracks, developed “My Human Design” app where you can get nice information about your chart for free. Also, she has a list of Human Design experts trained by her. Check it out HERE.
Karen Parker is an awesome bridge between old and new. She studied with Ra, but then realized her purpose is to transcend the language of Human Design and created her own movement of Quantum Human Design. She created almost different Human Design translations, and it’s very personalized through her own teachings.
Ayla Verhijen has deep and embodied knowledge of Human Design. She took combines authentic Marketing education based on your Human Design. Really gem!
I was trained by classic consultants who even worked directly with founder Ra himself. But in my sessions, I choose to be a Modern Consultant.
For me, it is key not only to share all the knowledge but that it really reaches you! I often adapt the language to people’s design, where generally energy flows based on their design and choose the journey intuitively.
I love to meet WHO and WHERE YOU ARE RIGHT NOW in your life. Sometimes we focus more on conditioning and shadow areas, sometimes more on how to manage energy and make the right decisions for you, sometimes on the life path, core essence and traits, sometimes we go very practical business language about money and profit potential in your design, sometimes all of it.
For me, it is all about what is alive in you at the moment, how can I make it practical for you, how can we find the access point to go deeper to the core, how can it be helpful.
Otherwise, Human Design wisdom is just information, just another cool tool for your mind to play with but not really having a knowing what to do with it. And believe me, this tool is not built for that.
What is your experience with Human Design? And what are your go-to sources? Do you know what type of consultant/analyst fits you?
BUILDING BUSINESS WITH FULL SOVEREIGNTY AND INTEGRITY. LEAVING ALL THE PLACES I SHOULDN’T BE…
Running a business with full personal freedom and integrity is what I stand for, what I care about hugely, and I believe that’s what our new “business paradigm” fundamentally is all about.
My allergy to manipulation and brainwashing reached an all-time high. I can’t tolerate even slightly what I sense or experience comes with the energy of harm, abuse, manipulation, deceit, destruction of nature, trying to control, limiting my freedom, don’t hear me or my needs, don’t honor my boundaries, and wants to take my power without my consent.
I believe it is just a matter of time, till privacy-intrusive services exploiting and manipulating our data disappear from the market.
So, for a while now, I did a huge “INTEGRITY AUDIT” of all the platforms, providers, partners, and tools I built my business with. I try to examine each new provider as much as I can. I look for what they stand for, their “why”, their values, their management, and team, their customer service, etc. In the end, it is a close relationship I go into here. Some services I use almost on a daily basis. I can’t stress enough what a huge impact energetically it had on me after leaving some of them.
Deeper I was digging, more shocking realizations came to me: “how deeply ingrained and normalized harm, manipulation, and abuse are in our society, structures, and everyday life…”. I kept thinking to myself: “How can we be OK with it? Why do we continue to allow it?”
As a result, I moved almost to all new platforms and some are still in the exploration stage. I would recommend starting with analyzing which platforms and data you want to have secure and where privacy is absolutely key for you. In case, you want to explore that for yourself too, here are some suggestions of my research:
Extra security. Make sure you secure all or at least your key platforms and data with an extra level of security: 2-Factor Authentication (2FA) – Authy, or hardware authentication device (UFA) – Yubikees. The warning here, make sure you install 2FA on several devices and buy at least two UFA keys because if you lose one, there is no customer service that could help you to restore it. You have complete and ultimate ownership of it. So, have your extra “backdoor key ready”.
For online security and privacy, use a VPN (Virtual Private Network). Here is probably the most extensive comparison list. It will secure your connection to the internet and give you more unrestricted & anonymous use of the web. In other words, it helps protect your online activities: sending emails, shopping online, or paying bills. Use is, especially when you are in public places.
And last but not least, get your camera phone covers for all devices. Just search “camera phone cover” and you will find suggestions with sliding stickers costing just a few euros.
These are the great basic starting points in my opinion and if you prefer to go even further, here are a couple of great articles for that:
Excellent page with technologies and systems summary for guidance and reference – Privacytools.io. Also, this one – Techlore.
A page which shares many great articles with different technologies overviews and comparisons which can safe your research and decision time – Proprivacy.
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